It’s a traditional saying in Mexico. If you want to express that something is overly dramatic or very detailed
*‧.˚ Portfolio *੭*
Real case
UX/UI Design Project
As Mexico’s largest department store, Liverpool aimed to enhance its shopping experience. Prioritizing customer satisfaction and sales, the focus was on optimizing the critical payment process. The project streamlined in-app payments to reduce friction, build trust, and boost conversions.
When the company unveiled a bold new brand identity, the mobile app lagged behind. Outdated and inconsistent with the new visuals, it required a complete overhaul. This redesign aimed to align the user experience with the brand’s renewed vision, enhance performance, and create a more intuitive journey for thousands of users.
The pandemic forced UNAM to swiftly digitize its postgraduate applications. This project transformed a slow, in-person process into an accessible, efficient, and transparent digital experience for aspiring students.
‧₊˚ ⋅Profesional experience… ⋅˚₊
Studies… ⋅°₊ • ୨
Bachelor ’s Degree in Information Science@UNAM
2012 – 2017
Master ’s Degree in Management and Information Science@UNAM
2020 – 2022
Diploma in Information Technology@UNAM
2019
Diploma in Digital Marketing Inmmersion@ITBA Instituto Tecnológico de Buenos Aires
2023
👩🏻💻 Courses and diplomas ⊹₊⟡⋆
There’s more to explore— see additional studies in the repo
⋆ ˚。⋆ Awards ⋆ ˚。⋆
Let’s keep in touch! 。.𖥔 ݁ ˖