Profesional Portfolio
*‧.˚ About me 𓂃𓏧♡
Design Figures: An interview with the designer who is transforming experiences
In today’s digital world, few things are as valuable as a well-designed experience. And few people understand that better than a user experience designer whose warm, strategic, and deeply human approach has impacted millions of users. From improving the Movistar and Liverpool Pocket apps to exploring new interactions with AI, her work combines intuition, data, active listening, and a very particular talent for seeing what others miss.
Today, we’re surrounded by screens, plants, and a matcha bowl to talk about design, purpose, and that one thing that can’t be missing from every experience: empathy.
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Tell us, how did you get into the world of UX design?
Hello internet, thanks for being here. UX came into my life thanks to my husband. He saw the talent and interest I showed in designing application and system interfaces at my first job, and that’s how he introduced me to this discipline. I had a master’s and bachelor’s degree in Administrative Informatics at UNAM, so I always had a blend of technology and business. But there was something I was missing: understanding people. When I discovered UX, everything clicked! It was the bridge between the technical, the human, and the strategic. Plus, design has always been a passion of mine.
[Edin laughs]
And now that you’re there, what excites you most about designing experiences?
What excites me most is knowing that what I design can change someone’s life, even if it’s just a little. From making payment easier in an app to helping someone understand their data usage. I love that every decision—a word, a color, a flow—has an impact. And that drives me every day.
Wow! And what can’t be missing from a UX project with you?
Three things: a clear hypothesis, real validation, and a clear definition of objectives. I like to test, observe, and design. I use tools like card sorting, interviews, and usability testing, especially heuristic evaluations. I focus on making experiences feel human and coherent.
And where do you want to take your career?
I want to design experiences that continue to impact people’s lives, that leave an emotional mark or make it easier for people to engage in activities with good design. I also want to continue learning and sharing with other people who love this profession.
Finally, what advice would you give to someone who wants to get into UX design?
Observe everything. Ask questions and don’t settle for the obvious. Being an expert in Figma doesn’t make you a better designer. And don’t forget that behind every click is a person with a story and a need.
Thank you, it was a real pleasure getting to know you better.
The pleasure was mine. Thanks for coming!
My current favorites… 𓂃 𓈒𓏸
When I’m not designing this site, studying or working, you can find me shopping for crafts at local businesses, enjoying a hike with my husband, or enjoying the sunsets in the mountains.
Food
Drink
Animal
Movie
Band
Color
Singer
Place
Plant
Hobby
Kpop
Snippets of my life outside of design ༘⋅°• *ੈ
When I’m not designing this site, studying or working, you can find me shopping for crafts at local businesses, enjoying a hike with my husband, or enjoying the sunsets in the mountains.
