*‧.˚ Portfolio *⋆｡˚ ⋆｡˚
Liverpool
Liverpool (2025)
UX/UI Project
As Mexico’s largest and most diverse department store, Liverpool needed a seamless shopping experience to match its reputation. With customer satisfaction and sales as top priorities, we focused on one of the most critical moments in the user journey: the payment process. This project explored and optimized in-app payment methods to reduce friction, build trust, and boost conversions.
#UXResearch #EcommerceUX #PaymentExperience #ConversionOptimization #CustomerExperience #RetailDesign #MobileUX
Movistar
Movistar (2023)
UX/UI Project
When the company launched a bold new brand identity, its mobile app was left behind. Outdated and inconsistent with the new visual language, it was time for a complete redesign. This project wasn’t just about refreshing the interface — it was about aligning the user experience with the brand’s renewed vision, improving performance, and creating a more intuitive journey for thousands of users.
#BrandAlignment #UIUpdate #MobileAppDesign #DesignSystem #DigitalConsistency
UNAM
DGAE – UNAM (2019)
UX/UI Project
What used to be a slow, in-person process suddenly had to evolve. When the pandemic hit, UNAM faced the urgent need to digitize its postgraduate application procedures — and that’s how this project was born. Designed to simplify and transform the experience for aspiring students, this solution brought accessibility, clarity, and efficiency to one of the university’s most critical processes.
#DigitalTransformation #HigherEducation #UNAM #WebDesign #PostgraduateApplications #UserExperience #ServiceDesign